The biggest mistake most coaches and consultants make in their automated follow-ups - Ignite Your Marketing
As any savvy business owner knows, the key to passive income is a well-established (and full) funnel. You have invested in optimizing your opt-in pages and have spent countless hours monetizing your download pages and have encouraged more buyers through well-placed upsells and downsells. But what about the follow-up…?
email automation; systems in your business, digital marketing expert tips
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24 Nov The biggest mistake most coaches and consultants make in their automated follow-ups

Posted at 10:37h in Business, Business Growth, Email Automation, Systems in Your Biz by
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As any savvy business owner knows, the key to passive income is a well-established (and full) funnel.

You have invested in optimizing your opt-in pages and have spent countless hours monetizing your download pages and have encouraged more buyers through well-placed upsells and downsells.

But what about the follow-up…?

  • Do you contact customers about the products or services they didn’t buy?
  • Do you encourage them to use the products they have purchased?
  • Are you making sure they know about all your other wonderful programs, products or services?

If not, you are leaving a fortune on the table. But the good news is, this can be easily managed with just a bit of expert knowledge and simple automation, and when done right, it will smoothly lead your customers from one purchase to the next, at the exact right time for them to take advantage of your best offers.

How do we do this you might ask?  It’s simple…

Segment Your Audience

Many autoresponder services allow you to target emails on your list based on reader action.

Want to send a follow-up email to those who have clicked on a specific link? Create a segment and mail away.

Want to re-engage with those who haven’t opened your emails in a while? This is easy to do, and you can potentially recover subscribers who have gone missing.

EXPERT TIP: This is crucial for keeping your members engaged in your programs and courses. Every program or course should have systems in place for engaging and re-engaging of our members.  Need help setting this up book an Ignite Your Biz Strategy Session to see how you can plug this hole in your business!

In more sophisticated systems, such as Infusionsoft, Drip (our fave here at Ignite) or Active Campaign, you can dig even deeper, and move people from one series to another based on their buying habits. That way you’ll never promote a product a reader already owns. Not only that, but you’ll always be able to offer the very best next thing, no matter where a subscriber is in your funnel.

Another expert way to segment your list is according to what they do not buy. If a subscriber has been on a list where you’re promoting your top-level coaching program, and they have not yet purchased, it may simply be too expensive for them at this time. Consider moving these readers to an autoresponder series promoting a lower cost option instead.

All of these tactics require that you know your audience and your products exceptionally well. Study your stats. Know your open and click rates. Pay attention to the promotions that work, as well as those that fall flat. With the information in hand, you’ll be better able to effectively segment your lists and make the most of all the parts of your funnel.

If you are feeling stuck and would like to hand off this important part of your business to an expert book a call today to see how we can support your business and set up a system that has your automation’s working harder for you in your business!